Our Consultants

Certified Sales & Business Consultants with years of experience in negotiating and closing enterprise deals


Our Enterprise Sales Consulting team is lead by Founder & CEO Petya Bogdanova.


Petya has more than 11 years of experience in setting up and managing sales teams as well as in negotiating and closing enterprise software deals on the UK and US markets. 

She has been an integral part of the Telerik Sitefinity Sales team for 5 years and has played an instrumental role in setting up the sales team and in installing best practices. During her time at Telerik she worked closely with clients such as Aston Martin UK, ABB Switzerland, Nestle Switzerland, Shell UK, Pepsico UK and many more.

She has also coached, advised and consulted enterprise software vendors and has helped them reinvent their sales processes, strengthen their sales teams and empower their senior technical consultants in negotiation skills. She has lead a number of sales workshops and is working on a sales book, which will encompass all of her experience and best practice recommendations.

She is also a certified Sitefinity Business Consultant and is the co-founder of A-triks, a web development agency which is a certified Sitefinity partner and collaborates with various web agencies in the UK and the rest of Europe.

Petya has obtained her Bachelor of Arts degree at the American University in Bulgaria and her Master degree of Science at University of Amsterdam, The Netherlands.

Sitefinity Sales Consulting

"Don't try to find customers for your solutions,

Try to find solutions for your customers."

Petya Bogdanova
Founder & 
Senior Sales Consultant 



Sitefinity Sales Consulting